Aims
Save and improve lives by talking plainly about poo.
Detect
Public awareness of what healthy poo looks like, and to check it.
Discuss
Get medics to use plain and precise language about poo.
Diagnose
Develop a diagnostically useful Digestive Health Questionnaire.
let's talk about poo...
#ClueInTheLoo is a campaigning organisation to get people to look in the toilet, understand what healthy poo looks like, and feel confident to talk to medics about any concerns.
This would radically increase the early diagnosis and symptom management of life threatening diseases like pancreatic, stomach and bowel cancer, and of life limiting conditions like Crohn’s, Colitis, Coeliac, etc. With pancreatic cancer alone killing someone every hour in the UK, this is urgent.
#ClueInTheLoo
EMBARRASSMENT & EUPHEMISMS KILL!
KNOWING WHAT TO LOOK FOR, FEELING COMFORTABLE TALKING ABOUT IT, AND HAVING MEDICS ALERT TO WHAT DIFFERENT SYMPTOMS MEAN WILL SAVE LIVES FROM PANCREATIC, BOWEL AND STOMACH CANCER, AND IMPROVE THE LIVES OF CROHNS, COLITIS, COELIAC AND OTHER DEBILITATING DIGESTIVE CONDITIONS.
Detect
Discuss
Diagnose
Detect > PUBLIC AWARENESS OF WHAT HEALTHY POO LOOKS LIKE, AND TO CHECK IT.
We want looking at your poo to be a normal part of understanding your health, like feeling breasts or testes for lumps. We want people to understand what the colour, consistency, and behaviour of their poo might be trying to tell them, and when and how to talk to a Doctor about it.
Recruit celebrity doctor for the campaign. Research whether people can spot poo symptoms. On pack promotions. Back of toilet doors, etc. School events programme
Discuss > GET MEDICS TO USE PLAIN AND PRECISE LANGUAGE ABOUT POO.
Medics use euphemistic, unclear and assumptive questions when talking about poo.“Tummy troubles” and “has there been a change in your bowel movements?” need to be replaced with precise and plain questions about colour, form, frequency, consistency, behaviour, etc.Research on the questions used and what people understand by them.Develop a ‘plain poo talk’ guide for medics and train them in using it.
diagnose > DEVELOP A DIAGNOSTICALLY USEFUL DIGESTIVE HEALTH QUESTIONNAIRE.
The development of a diagnostically useful questionnaire that can be downloaded, completed and taken to the Doctor, or completed in a GP reception – like the FatigueSeverity Score. This should be used when any patient complains of vague or digestive symptoms to ask plain and precise questions.develop a questionnaire appropriate for a reading age of 12, that is diagnostically useful. Train people on using it. Campaign to have them introduced in clinical settings.